Case Study: Calasca

Calasca supplies a wide variety of high quality products to the wholesale and retail markets. Their range includes homeware, kitchenware, kids & toys, outdoor, pet, luggage/travel, solar, beauty and baby.

The Company

  • Industry: Lifestyle / Homeware / Electronics
  • Supply chain: Distributor

The Challenge

In addition to syncing Calasca’s product data from their ERP with their retail e-commerce website, we were required to provide an efficient and user-friendly route to market for their wholesale business.

The Goals

  • Sync product data to retail e-commerce website (B2C)
  • Capture online retail orders directly into ERP
  • Send product data feeds directly into retailers’ e-commerce websites
  • Streamline workflow

The Solutions

With Stock2Shop’s cloud-based console, Calasca could prepare their product information in one place for easy distribution to multiple online sales channels. Once the items had synced onto Stock2Shop from the ERP, they could be enriched with images, long descriptions and other marketing information until they were ready for market. Calasca could then send updates to their own retail Magento website, and any approved online retailers wishing to pull a feed could also receive product data at various price tiers. In short, Stock2Shop helped Calasca create a repository of ready-to-go products which could be sent to various online channels with ease.

Capture online retail orders directly into ERP

  • Once orders placed on the Calasca retail website reach a PAID status, they are automatically raised into a designated account in their ERP.

Open data feeds directly into retailers’ e-commerce websites

  • Calasca can send selected products to an online reseller’s website.
  • They can also decide on which price list to assign to each reseller, and from which warehouses the website receives stock levels.

Streamline workflow

  • If a product’s information changes (eg title or long description), Calasca need only make an adjustment in one place and it will sync to multiple sales channels, including:
    • their Magento website ( B2C).
    • B2B ordering platform for sales reps to use.
    • 3rd party reseller websites wanting to drop ship their products.
  • With Stock2Shop, Calasca can now share real time inventory data with drop shippers, automatically and near real time.
  • We set up default price and warehouse information for each sales channel, so that they’re always fully informed about what stock is available.
  • We created custom rules to assign certain products to different sales channels.
  • Orders from these sales channels can be automatically raised as sales orders in Calasca’s ERP.

Other Clients



Imports leading lifestyle and cycle brands in South Africa. Success Story featuring B2B, SYSPRO and Magento.

Read more
AL & CD Ashley

Al & CD Ashley

Imports and distributes high quality cookware. Success Story featuring Pastel Partner, B2B and B2C stores.

Read more


Develops stylish fashion for modern people: men’s and women’s fashion and sport socks and underwear. Success story featuring SYSPRO and Magento.

Read more
Virgin Active

Virgin Active

Enriches people's lives through physical activity. Success story featuring Parcelninja and Magento.

Read more


Calasca supplies a wide variety of high quality products to the wholesale and retail markets, including homeware, kitchenware, kids & toys. Success story featuring Sage Evolution and multiple resellers’ ecommerce channels, as well as Takealot and a B2B Trade Store.

Read more
Silveray Stationery Company


Manufacturer and distributor of leading stationery brands, including Croxley, Parker, Sellotape, Sharpie, Stabilo and more. Success story featuring Syspro, WooCommerce and a B2B Trade Store.

Read more
PJ Marketing

PJ Marketing

PJ Marketing is an importer and wholesaler of quality kitchenware to the retail and hospitality industries. They needed to be able to give their customers a way to upload a CSV file for bulk orders.Success story featuring Sage Pastel Partner, B2B Trade Store and Bulk Ordering.

Read more