PJ Marketing was looking for a way to present their product offering on a public website as an online catalogue. It was important that prospective wholesalers not be able to view pricing or place orders. Once accepted as a reseller, a customer should be able to log into a portal to see availability and pricing, and place orders into their specific account on PJ Marketing’s Pastel Partner. In addition, we needed to provide a way for customers to be able to upload a CSV file for bulk orders.
A feed was set up to send product data from the PJ Marketing Pastel Partner to their Stock2Shop console. They could then enrich these products with information such as images and long descriptions.
Two different B2B Trade Stores were then set up, with different product selections sent to each. Wholesale customers were then allocated to a particular B2B channel. When they log in to place an order, they are only exposed to products that are relevant to them, and at the correct price. Their orders are then raised directly into their account on Pastel Partner. In addition to the wholesale functionality, a feed of product data was also sent to the front-facing WooCommerce website. This is purely for browsing purposes; ordering on this channel is disabled.
Product Segmentation for Efficient Search
B2B Trade Store The Stock2Shop B2B Trade Store has a useful tool called “layered navigation” where customers can filter by a product attribute such as “Category” to narrow their search. In addition to layered navigation, B2B customers can make use of the following tools:
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