Silveray Stationery Company, a wholly-owned subsidiary of the Bidvest Group Limited, is a manufacturer and distributor of leading stationery brands. Their range of diverse products services a wide range of markets such as schools, homes and corporates in South Africa and beyond via national sales and distribution network supported by regional hubs in Johannesburg, Durban, Cape Town as well as a sales branch in Bloemfontein. These hubs cover all regions and regional centres across the country and beyond our borders into Africa.
Silveray was looking for a way to consolidate their various databases to reflect their product offering on a centralised B2B Trade Store. It was important that each customer that logged in saw the correct pricing, including any discount structures that might apply. In addition, their orders should be raised into their ERP Customer Account and allocated to the correct location.
Silveray sells out of four different companies. We helped consolidate their data on the Stock2Shop console to enable them to sell from one B2B platform. A feed was set up to send product data from the Silveray ERP to their Stock2Shop console. They could then enrich these products with information such as images and long descriptions, before presenting them for sale on two channels:
When a customer logs into the B2B Trade Store, they are automatically shown product data that pertains to the company that they buy from. Syspro is a flexible system with a hierarchy of discounts that can be configured to your needs. Silveray’s customers each have a specific discount setting, and this is mirrored on the B2B Trade Store. When a customer logs in they will see the correct pricing and stock levels available to them. When a wholesale customer places an order, it is raised directly into their account on the relevant company.
Sync Customer Data
Product Segmentation for Efficient Search Various fields are syncing from the ERP to Stock2Shop as product attributes. These attributes are being used in different ways on each sales channel to make it easy for customers to find what they are looking for.
Sync Data The Stock2Shop B2B Trade Store has a useful tool called “layered navigation” where customers can filter by product attributes such as brand or category to narrow their search. In addition to layered navigation, B2B customers can make use of the following tools:
eCommerce Website The product attributes on Stock2Shop are concatenated into a structure that is compatible with the ecommerce system and then synced to the website. The products are then presented in a series of categories and subcategories that are controlled by the ERP.
Sync customer Orders
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Silveray Stationery Company, a wholly-owned subsidiary of the Bidvest Group Limited, is a manufacturer and distributor of leading stationery brands. They service a wide range of markets such as schools, homes and corporates in South Africa and beyond.Read their Story
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