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First of all, let’s talk about when you know it’s time to upgrade to a B2B trade store. If your website has been functioning merely as contact information and background for your company, you may have been missing out on valuable sales opportunities. Here are 5 questions to ask to determine if you need a B2B trade store:
If the answer is ‘yes’ to 3 or more of these questions, a B2B trade store could improve your efficiency enormously. Stock2Shop offers a B2B ordering platform as part of our system integration.
So now you have a good website, but you want to make it great. Let’s talk about B2B B2C e-commerce platforms.
Essentially, a B2B B2C website is ordering and marketing combined. You can display all your products in an online catalogue website that is suitable for both retailers and consumers, but leave the pricing off. This means you’re not stepping on your retailers’ toes by competing with them, but you are spreading the word about your product array for those consumers interested in your brand. If you want to sell direct to consumer, that’s also an option – there are a few Pros and Cons, of course.
At the same time, the back-end of your B2B B2C website is a fully-functioning B2B trade store. How does it work?
Whether you want to build a B2B trade store or a full B2B B2C e-commerce platform, Stock2Shop can help you integrate your current ERP to your chosen e-commerce platform. That’s what we’re here for.
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Want to find out exactly how Stock2Shop can make your business more efficient and streamlined?Contact Us