Workflow: IQ Retail to the B2B Trade Store

Below is a brief overview of how Stock2Shop syncs product updates from IQ Retail to the B2B Trade Store, and automatically raises online orders into IQ Retail as sales orders.

There are two main elements to this Stock2Shop integration:

  • Product updates
  • Order automation

Product updates

Stock2Shop can sync vital product data from your IQ Retail to the B2B Trade Store. This means that your online customers will see accurate stock levels and pricing.

We can, in fact, sync any of your IQ Retail product data to the Stock2Shop console. You can then choose to add enrichment such as images and other marketing information before sending it to the following fields on the Trade Store:

  • SKU
  • Barcode
  • Title
  • Description
  • Images
  • Weight
  • Stock level
  • Product relationships (simple and configurable)
  • Categorisation
  • Multiple price lists
  • Contract (or Matrix) pricing
  • Any additional product attribute information

Below is a breakdown of the workflow for setting up this integration:


Stock2Shop will send your IQ Retail items to the B2B Trade Store where they are created as either simple or multi-variant products, depending on the preparation of your data.

Preparing you data:

Stock2Shop can send your IQ Retail items to your ecommerce channel where they are created. This is useful if you are launching a new website and want to sync your IQ Retail data directly onto your website. Stock2Shop can accommodate simple and multi-variant products.

Preparing you data for Workflow 2: You would need to use the following fields native to your IQ Retail:

  • Web Item. This box must be checked for all items that you wish to sync to your website.
  • General Code. This is the parent code that groups Item Codes (SKUs) together as variants of a single product.
    • It can never be blank.
    • If a product is simple (ie contains only one variant), copy the Item Code into this field. (see “Wallet” as an example)
  • Size. (leave blank if not applicable)
  • Colour. (leave blank if not applicable)

Using this workflow, you will be able to sync products from IQ Retail to your website where they will be configured as multi-variant products where required. For more information on the relationship between products and variants, click here.

SKU (Item Code) Description (title) Web Item General Code Size Sales Price Stock on Hand
WAL-001 Wallet TRUE WAL-001   30 80
HOOD-S Hoodie - Small TRUE HOOD Small 50 60
HOOD-M Hoodie - Medium TRUE HOOD Medium 50 60
HOOD-L Hoodie - Large TRUE HOOD Large 50 70
HAT-CORP Corporate hat TRUE HAT-CORP   50 80
WAT-001 Watch TRUE WAT-001   50 1000
ACME-TS-S T Shirt - Small TRUE ACME-TS Small 50 20
ACME-TS-M T Shirt - Medium TRUE ACME-TS Medium 50 25

Order automation

In addition to syncing updates from IQ Retail to the B2B Trade Store, Stock2Shop also automates the raising of orders back to IQ Retail as sales orders.

Order automation is especially important if you are selling on multiple platforms channels, because it means that IQ Retail will know about an online purchase as soon as it is placed on one of your platforms. This in turn allows Stock2Shop to promptly alert your other platforms of the reduction in stock availability, virtually eradicating the chance of overselling.

Why integrate IQ Retail for ecommerce?

IQ Retail already controls your company’s inventory and pricing. With Stock2Shop, you extend that control to all the places that you sell online. By centralising the management of your product data in IQ Retail, you will

  • Reduce duplicate data capture
  • Reduce human error
  • Eliminate the risk of overselling
  • Free up time for you to spend on growing your business

Contact us to find out how you can streamline your online business with a more efficient workflow.

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