Channels (or sales channels) are places where products are displayed and sold. Here’s all you need to know about Stock2Shop sales channels.

In the below documentation we will be covering:

What are channels?

In the context of a Stock2Shop integration, a sales channel is an online application or platform which can display your product and inventory data. Channels usually allow customers to put products into a basket and checkout when they are ready to complete their order. The information in the online order is then returned to Stock2Shop and subsequently created in the accounting system as a sales document (e.g. invoice).

Types of channels

There are three types of sales channels with which Stock2Shop is able to offer integration, the first being retail ecommerce websites. These are sales channels that are owned and run by an individual or business. They are either self-hosted or fully hosted solutions such as Shopify, Magento and WooCommerce.

Marketplaces are another type of channel. They are pre-existing online platforms such as Takealot Marketplace and Leroy Merlin, where retailers are able to sell their products. In this case the sales channel is run by another company, and Stock2Shop is able to ensure your product information on the platform is up to date, as well as sync orders back into your ERP / accounting system.

Lastly, Stock2Shop offers a pre-built, fully hosted B2B Trade Store that allows your wholesale customers to login and place orders directly against their dedicated account. It also enables your sales reps to place orders on behalf of their clients.

It is important to note that Stock2Shop is a multi-channel platform. This means that you can distribute your product and inventory information to many different channels and only have to maintain one source of product information.

What channels are available?

Please click here and select ecommerce / B2B / marketplace to see if we support your requirements.